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  • @m_hickinbotham shared from Search and Social: The Definitive Guide to Real-Time Content Marketing by Rob Garner
    Whether the word social tells us anything new or not, it has been embraced by a new generation of Internet marketers as a way of talking about standard network effects. There have been calls by many veteran digital marketers and thinkers to kill the term altogether, but for all practical purposes, it looks like it will remain for at least the foreseeable future.
    Note: Origins of the term 'social media'?