About Anton Koekemoer

Your local digital marketing specialist. Proud dad and I like blogging, golf, photography, and music.

Recent Activity

  • Anton shared from Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence (Que Biz-Tech) by David Amerland
    The Semantic Search Preparation Checklist involves the following steps: • Identify the Unique Selling Point (USP) of your business. What is it that sets you apart from your competitors? How do you define it, exactly? • List all the platforms you have a business presence on, including offline ones as well as digital ones • Detail who is responsible for coordinating search in your company. Explain how do they do it, how do they communicate their activities with the rest of your team? • Determine how marketing initiatives are communicated across your business. Do you have a strategy in place...
    Note: interested in semantic search? here is a checklist to get started
  • Anton shared from The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella
    Want to get higher rankings and more trust? Spend some time creating awesome content and sharing that content in social media to attract links.
    Note: Want to get higher trust on Google? Create awesome content and make it shareable.
  • Anton shared from Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
    The role of a marketer today, and even more so in the future, has less to do with creating 30-second television commercials and guessing what jingle will resonate with prospects, and more to do with having ongoing external conversations with the customers or prospects—while at the same time having internal conversations with operations, customer care, and product development.
    Note: the role of a marketer today
  • Anton shared from Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
    good brands employ: transparency and having people connect and identify with the brand because the brand helps define them. Good companies put customers' needs first and foremost.
    Note: Put customers' needs first
  • Anton shared from The Impact Equation: Are You Making Things Happen or Just Making Noise? by Chris Brogan
    1. Sharing praise about yourself is a bit silly. Praise others instead. 2. Calling your fans “fans” is putting yourself on a pedestal. Also try removing “you guys” from your vernacular. 3. If you say people matter to you, prove it. Connect and communicate with them. It doesn’t have to eat up your day, but allotting some time each day would be a good start. 4. Ignoring people outright isn’t a good plan. If your community is really making the effort to connect, respond.
    Note: quick tip for the "digital gurus"
  • Anton shared from The Impact Equation: Are You Making Things Happen or Just Making Noise? by Chris Brogan
    A picture is worth a thousand words, they say, but evidently, it’s also worth a billion dollars.
    Note: Instagram: a picture is worth a thousand words, but evidently, it's also worth a billion dollars #fb
  • Anton shared from The Impact Equation: Are You Making Things Happen or Just Making Noise? by Chris Brogan
    if you’re a great cook, it doesn’t mean you’re a great businessperson. The skill set required to cook has nothing to do with the skills required to market a restaurant, get more customers in, and improve your margins while not watering down your product.
    Note: if you're a great cook, it doesn't mean you're a great business person
  • Anton shared from The Impact Equation: Are You Making Things Happen or Just Making Noise? by Chris Brogan
    One reason many people don’t have good ideas is that they were never taught how.
    Note: Why people have bad ideas
  • Anton shared from The Impact Equation: Are You Making Things Happen or Just Making Noise? by Chris Brogan
    we are perhaps the first generation who are not only mass consumers of media in multiple formats but also mass creators of media. What if you (or your business) were a TV station? You have a channel. You must now curate information and content that is informative, useful, and promotes return visits. If this didn’t instantly bring a shiver to you, we’re surprised. It seems like a lot to comprehend. It seems like a lot of work. It seems like there must be easier ways to build influence and create impact. Strike “easier” from your repertoire. Nothing worth doing is easy. Simple, sometimes....
    Note: nothing worth doing is easy
  • Anton shared from The Impact Equation: Are You Making Things Happen or Just Making Noise? by Chris Brogan
    The leap out into the unknown is understood by anyone who takes a chance.
    Note: the leap out into the unknown is understood by anyone who takes a chance #fb
(Pretoria, South Africa)
Anton Koekemoer