About Antony M

For pleasure I read fiction. A lot of crime novels (Lawrence Block, Ian Rankin, James Ellroy are my favourites), literary fare (David Mitchell, Ian McEwan, Martin Amis, I like) and a furtive few science fiction (mostly Iain M Banks and Neal Stephenson). <br /><br />In non-fiction I tend to go for history, psychology, innovation and business strategy books. <br /><br />My work &quot;about me&quot; reads: <br /><br /><br />. . . <br /><br />Antony Mayfield is the founder of Brilliant Noise, a digital strategy consultancy and do-tank, working with major brands, media and marketing agencies. He founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. He is also the author of Me and My Web Shadow a book on how to manage personal reputation online, published internationally by Bloomsbury. 

Public Notes

Recent Activity

  • Antony shared from PostCapitalism: A Guide to Our Future by Paul Mason
    An airliner looks like old technology. But from the atomic structure of the fan blades, to the compressed design cycle, to the stream of data it is firing back to its fleet HQ, it is ‘alive’ with information.
    Note: #_a
  • Antony shared from Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach by Martin Reeves, Knut Haanaes, Janmejaya Sinha
    While numerous industries have since been disrupted by technology and globalization, many others find that classical conditions still hold true. It is therefore a dangerous and misleading exaggeration to claim, as some have, that sustainable competitive advantage and the classical approach to strategy are no longer relevant.
    Note: Old school strategy still best for some industries. #_a
  • Antony shared from The Churchill Factor: How One Man Made History by Boris Johnson
    Churchill had been partly inspired by the science fiction of H. G. Wells, and his description of ironclad ‘landships’.
    Note: Churchill was inspired by sci-fi to push for the development of tge 1st tanks.
  • Antony shared from Ernest Hemingway on Writing by Ernest Hemingway, Larry W Phillips
    Madame, all our words from loose using have lost their edge…
  • Antony shared from The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
    Management purely by numbers is sort of like painting by numbers—it’s strictly for amateurs.
    Note: @benhorowitz #_a
(Brighton, UK)
Antony M