About Antony M

For pleasure I read fiction. A lot of crime novels (Lawrence Block, Ian Rankin, James Ellroy are my favourites), literary fare (David Mitchell, Ian McEwan, Martin Amis, I like) and a furtive few science fiction (mostly Iain M Banks and Neal Stephenson). <br /><br />In non-fiction I tend to go for history, psychology, innovation and business strategy books. <br /><br />My work &quot;about me&quot; reads: <br /><br /><br />. . . <br /><br />Antony Mayfield is the founder of Brilliant Noise, a digital strategy consultancy and do-tank, working with major brands, media and marketing agencies. He founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. He is also the author of Me and My Web Shadow a book on how to manage personal reputation online, published internationally by Bloomsbury. 

Public Notes

Recent Activity

  • Antony shared from Superforecasting: The Art and Science of Prediction by Philip Tetlock, Dan Gardner
    Snow building up on the side of a mountain may slip and start an avalanche, or it may not. Until it happens, or it doesn’t, it could go either way. It is not predetermined by God or fate or anything else. It is not “meant to be.” It has no meaning. “Maybe” suggests that, contra Einstein, God does play dice with the cosmos. Thus, probabilistic thinking and divine-order thinking are in tension. Like oil and water, chance and fate do not mix. And to the extent that we allow our thoughts to move in the direction of fate, we undermine our ability to think probabilistically.
  • Antony shared from PostCapitalism: A Guide to Our Future by Paul Mason
    An airliner looks like old technology. But from the atomic structure of the fan blades, to the compressed design cycle, to the stream of data it is firing back to its fleet HQ, it is ‘alive’ with information.
    Note: #_a
  • Antony shared from Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach by Martin Reeves, Knut Haanaes
    While numerous industries have since been disrupted by technology and globalization, many others find that classical conditions still hold true. It is therefore a dangerous and misleading exaggeration to claim, as some have, that sustainable competitive advantage and the classical approach to strategy are no longer relevant.
    Note: Old school strategy still best for some industries. #_a
  • Antony shared from The Churchill Factor: How One Man Made History by Boris Johnson
    Churchill had been partly inspired by the science fiction of H. G. Wells, and his description of ironclad ‘landships’.
    Note: Churchill was inspired by sci-fi to push for the development of tge 1st tanks.
  • Antony shared from Ernest Hemingway on Writing by Ernest Hemingway, Larry W Phillips
    Madame, all our words from loose using have lost their edge…
(Brighton, UK)
Antony M