Public Notes


Recent Activity

  • Ashish shared from What Marketers Misunderstand About Online Reviews in the Idea Watch section of Harvard Business Review by Itamar Simonson and Emanuel Rosen
    Customers’ purchase decisions are typically affected by a combination of three things: Their prior preferences, beliefs, and experiences (which we refer to as P), information from marketers (M), and input from other people and from information services (O). This is the influence mix. Think of it as a zero-sum game:
    Note: interesting article on how our purchase decisions are influenced..
  • Ashish shared from The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
    people are asked to do something that takes self-control, if they think they are doing it for personal reasons—if they feel like it’s a choice or something they enjoy because it helps someone else—it’s much less taxing. If they feel like they have no autonomy, if they’re just following orders, their willpower muscles get tired much faster.
    Note: Increasing people's willpower.....
  • Ashish shared from The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
    people are asked to do something that takes self-control, if they think they are doing it for personal reasons—if they feel like it’s a choice or something they enjoy because it helps someone else—it’s much less taxing. If they feel like they have no autonomy, if they’re just following orders, their willpower muscles get tired much faster.
    Note: Increasing people's willpower.....
  • Ashish shared from The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
    people are asked to do something that takes self-control, if they think they are doing it for personal reasons—if they feel like it’s a choice or something they enjoy because it helps someone else—it’s much less taxing. If they feel like they have no autonomy, if they’re just following orders, their willpower muscles get tired much faster.
    Note: Increasing people's willpower...
  • Ashish shared from The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
    people are asked to do something that takes self-control, if they think they are doing it for personal reasons—if they feel like it’s a choice or something they enjoy because it helps someone else—it’s much less taxing. If they feel like they have no autonomy, if they’re just following orders, their willpower muscles get tired much faster.
    Note: Increasing people's willpower.