Public Notes

Recent Activity

  • Bill shared from Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer
    People generally say that the best thing the digital revolution has given them is more of what they already want: more opportunity to communicate, more access to information, more capacity to learn at their own pace, more variety of sources of information, and more chances to find others with whom they can share something that interests them, such as ideas or passions. Of course, that means they have more opportunities to be influenced and to be influential.
    Note: Digital revolution has given people more of what they already want.
  • Bill shared from Habit: The 95% of Behavior Marketers Ignore by Neale Martin
    The reality is that most actions are the results of automatically executed scripts that have been encoded in the unconscious, habitual mind.
    Note: Buyer behavior is typically habitual, not conscious. Marketers get this wrong all the time.
  • Bill shared from Habit: The 95% of Behavior Marketers Ignore by Neale Martin
    Marketers are similar to most PC users—great with executive applications, but at a loss when it comes to working with the unseen code controlling the machine.
    Note: Separating the great from the average marketer:
  • Bill shared from Wrecked: When a Broken World Slams into Your Comfortable Life by Jeff Goins
    I recently took a stroll down the “self-help” aisle of our local bookstore, and I was struck with a revelation: this is all wrong. All these books (judging by their titles) were based on one nice but misguided assumption: life is supposed to be comfortable.
    Note: Truth: Quote about "self-help" genre by @jeffgoins. #wrecked is a must read!
  • Bill shared from The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg
    First, find a simple and obvious cue. Second, clearly define the rewards.
    Note: Advertising secret:
(Detroit, MI USA)
Bill Rice