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  • Cevallosea shared from Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath, Dan Heath
    PUNCH LINE: To hold people’s interest, we can use the gap theory of curiosity to our advantage. A little bit of mystery goes a long way.
    Note: Reading Made to Stick: Why Some Ideas Survive & Others Die. Must read on #communications
(FL)
Cevallosea