About Christopher Abraham

Public relations executive with previous lives in politics, literature, photography, programing, technology, marketing, and social media.

Public Notes


Recent Activity

  • Christopher shared from Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark
    a lot of graduate programs are simply a racket, preying on people’s status concerns and fears about the future.
    Note: There's a lot of universities that are a racket.
  • Christopher shared from Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark
    Finally, you may have to tamp down your inner critic. Sometimes finding the right career path can mean turning your back on expensive training, like Karen Landolt’s law degree, and sometimes it means a loss of security. Joanne Chang recalls her parents’ reaction when she abandoned management consulting: “Nowadays, there’s a glamorized view of the food business. But in 1993, if there was a Food Network, nobody was watching it. They said, ‘You’re giving up a really stable, secure, financially lucrative career that’s going to take care of you. It comes with health insurance, vacations,...
    Note: Risk is so hard. There's often so much to lose.
  • Christopher shared from Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark
    The truth is, because so many people limit themselves, there’s often not a lot of competition at the top.
    Note: This comment is surprisingly true.
  • Christopher shared from Smart News: how to write press releases that get found in search and shared in social media (SMART Marketing) by Sally Falkow
    "The savage truth is that journalism's heyday is long gone. Journalists are increasingly being called upon to perform multimedia services that used to be the province of specialists." Dorie Clarke, Author of Reinventing You: Define Your Brand, Imagine Your Future
    Note: The savage truth about journalists.
  • Christopher shared from Smart News: how to write press releases that get found in search and shared in social media (SMART Marketing) by Sally Falkow
    Although journalists and bloggers no longer value traditional press releases, they do want content that offers multimedia assets and social tools that make it easier for them to do their jobs.
    Note: Ironic
  • Christopher shared from Smart News: how to write press releases that get found in search and shared in social media (SMART Marketing) by Sally Falkow
    People engage with brands they feel they can trust. Your press releases must include content that engenders that sense of trust. The most trusted form of content for the public is reviews or recommendations from friends, fans, followers and family. The media wants trusted sources they can rely on who will provide them with excellent content. If you consistently provide good quality content you can become that source.
    Note: People engage with brands they feel they can trust.
(Arlington, VA)
Christopher Abraham