About Douglas Williams

Oxford comma advocate.

Public Notes


Recent Activity

  • Douglas shared from Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss
    They had to understand, deeply, the mind of the consumer. “The simple beauty of the Kraft General Foods challenge is that everybody eats,” Bible told them. “This is part of the new job I’m especially enjoying: The potential is at once limitless and incredibly daunting. The fascinating challenge is to discover unmet needs surrounding this behavior that has been with mankind since day one. The needs are there, waiting in the detritus of modern life to be excavated and defined as likely today to center around time or convenience as they are around taste, value or nutrition, and as likely...
    Note: Regarding the Lunchable, developed as a minimum viable product to sell more bologna. (It worked.)
  • Douglas shared from Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss
    They had to understand, deeply, the mind of the consumer. “The simple beauty of the Kraft General Foods challenge is that everybody eats,” Bible told them. “This is part of the new job I’m especially enjoying: The potential is at once limitless and incredibly daunting. The fascinating challenge is to discover unmet needs surrounding this behavior that has been with mankind since day one. The needs are there, waiting in the detritus of modern life to be excavated and defined as likely today to center around time or convenience as they are around taste, value or nutrition, and as likely...
    Note: Food processor or VC?
  • Douglas shared from Salt Sugar Fat: How the Food Giants Hooked Us by Michael Moss
    He had been through enough launches to know that the odds of success were long. In the great churn of processed food merchandising, 14,000 newly hatched products show up every year in the grocery store, each of which typically carries between 15,000 and 60,000 items; two of every three products will fail to last a few months. One in ten of those that do survive will achieve what the industry views as a modest success: $25 million in annual sales. All in all, inventing processed foods is a bit like drilling for oil: The big money is made through the endless pumping of mediocre wells, knowing that...
  • Douglas shared from Inventing Wine: A New History of One of the World's Most Ancient Pleasures by Paul Lukacs
    People frequented coffeehouses to learn the latest news, exchange information, conduct business, discuss politics and philosophy, all accompanied by copious cups of hot, caffeine-laced drink. Centers of intellectual exchange, coffeehouses were where the Age of Reason did much of its work.
    Note: Sounds like Twitter
  • Douglas shared from Inventing Wine: A New History of One of the World's Most Ancient Pleasures by Paul Lukacs
    People frequented coffeehouses to learn the latest news, exchange information, conduct business, discuss politics and philosophy, all accompanied by copious cups of hot, caffeine-laced drink. Centers of intellectual exchange, coffeehouses were where the Age of Reason did much of its work.
    Note: Sounds like Twitter
  • Douglas shared from The Essential Drucker (Collins Business Essentials) by Peter F. Drucker
    The truly important events on the outside are not the trends. They are changes in the trends. These determine ultimately success or failure of an organization and its efforts. Such changes, however, have to be perceived; they cannot be counted, defined, or classified. The classifications still produce the expected figures—as they did for the Edsel. But the figures no longer correspond to actual behavior. The computer is a logic machine, and that is its strength—but also its limitation. The important events on the outside cannot be reported in the kind of form a computer (or any other logic...
(San Francisco, CA)
Douglas Williams