Public Notes


Recent Activity

  • Emrecan shared from Contagious: Why Things Catch On by Jonah Berger
    Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.
  • Emrecan shared from Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims
    The problem with showing something to consumers when it’s almost totally done, people don’t necessarily want to give negative feedback at that point because it looks like, “This company has spent a lot of money already getting it to this stage and now I’m going to tell them, ‘It sucks.’ ” On the other hand, if something hangs together with tape, and it’s clear that it’s an early prototype, the mindset of consumers often is, “These people still need some help, so let me tell you what I really think about it.”
  • Emrecan shared from Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims
    finding ways to fail quickly, to invest less emotion and less time in any particular idea or prototype or piece of work, is a consistent feature of the work methods of successful experimental innovators.
(Stanford, CA)
Emrecan Dogan