Recent Activity

  • Julien shared from The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two by Al Ries, Jack Trout
    While being first into the prospect’s mind ought to be your primary marketing objective, the battle isn’t lost if you fail in this endeavor. There are strategies to use for No. 2 and No. 3 brands.
    Note: Hey @_haaf_
  • Julien shared from Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi, Tahl Raz
    In fifteen seconds, I used my four rules for what I call warm calling: 1) Convey credibility by mentioning a familiar person or institution—in this case, John, Jeff, and WebMD. 2) State your value proposition: Jeff’s new product would help Serge sell his new products. 3) Impart urgency and convenience by being prepared to do whatever it takes whenever it takes to meet the other person on his or her own terms. 4) Be prepared to offer a compromise that secures a definite follow-up at a minimum.
    Note: CC @_haaf_
  • Julien shared from Spent: Sex, Evolution, and Consumer Behavior by Geoffrey Miller
    Narcissism in particular is a pervasive pattern of self-centered, egotistical behavior that usually begins by early adulthood, and that combines an intense need for admiration by others with a lack of empathy for others.
    Note: cc @aronsolomon ;)
  • Julien shared from A Jane Austen Education: How Six Novels Taught Me About Love, Friendship, and the Things That Really Matter by William Deresiewicz
    “Life is a comedy for those who think,” said Horace Walpole, “and a tragedy for those who feel.”