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  • M. shared from The Victory Lab: The Secret Science of Winning Campaigns by Sasha Issenberg
    Data-driven methods were carrying the day in parts of the political process where Malchow hadn’t even imagined they would have a use. When Al Franken’s lawyers began the 2008 Minnesota U.S. Senate recount by pondering which of ten thousand challenged absentee ballots they should work to have counted, they brought one of the campaign’s microtargeting experts into the strategy sessions. Andy Bechhoefer ran each of the disputed voters through the campaign’s database, which used a complex mix of personal and demographic information, along with polling, to give each voter a score of 1 to 100,...
    Note: cool franken mention in this book
  • M. shared from The Victory Lab: The Secret Science of Winning Campaigns by Sasha Issenberg
    independent group backing Reid used data on how neighborhoods voted on ballot initiatives (which show voter opinions on controversial issues like marijuana, taxes, and eminent domain) to define the political ideology of election precincts with a nuance impossible to gauge in partisan vote totals. Along Lake Tahoe, which has become home to wealthy California refugees, Reid’s allies defined pockets of rich libertarians they thought were winnable. So they downplayed Reid’s statewide message portraying Republican challenger Sharron Angle as an antigovernment extremist intent on dismantling Social...
    Note: cool franken mention in this book
(Roseville, MN United States)
M. Pollari