Public Notes


Recent Activity

  • Mario shared from Winning the Zero Moment of Truth - ZMOT (Enhanced Version) by Jim Lecinski
    We're entering an era of reciprocity. We now have to engage people in a way that's useful or helpful to their lives. The consumer is looking to satisfy their needs, and we have to be there to help them with that. To put it another way: How can we exchange value instead of just sending a message?
    Note: we are entering an era of reciprocity.
  • Mario shared from Winning the Zero Moment of Truth - ZMOT (Enhanced Version) by Jim Lecinski
    The Zero Moment of Truth influences which brands make the shopping list, where shoppers choose to buy and with whom they share the results.
    Note: understanding ZMOT might get you on your buyers short list
  • Mario shared from a Personal Document
    “We all need to be mocked from time to time, Lord Mormont, lest we start to take ourselves too seriously.
  • Mario shared from Robopocalypse: A Novel by Daniel H. Wilson
    I believe there are no truer choices than those made in crisis, choices made without judgment. To obey these choices is to obey fate.
  • Mario shared from Robopocalypse: A Novel by Daniel H. Wilson
    choices like these, made in absolute crisis, come from our True Selves, bypassing all experience and thought. These kinds of choices are the closest thing to fate that human beings will ever experience.
(Buenos Aires, Argentina)
Mario Santoyo