Public Notes


Recent Activity

  • Markus shared from Zig Zag: The Surprising Path to Greater Creativity by Keith Sawyer
    Mistake #1: Thinking That You Only Need to Be Creative Occasionally
    Note: Creativity mistake no. 1
  • Markus shared from The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets by Brant Cooper, Patrick Vlaskovits
    Learn the craft, then make it your own.
    Note: Good advice from 'The Lean Entrepreneur': Learn the craft, then make it your own'.
  • Markus shared from Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers by Jan Chipchase, Simon Steinhardt
    But, hypothetically, if they had had real-time facial recognition at their disposal in that situation, they could have snapped my photo with their phones and instantly seen who I was, where I came from, and whom I worked for. Want to know whether someone is worth kidnapping? Someday soon, there will be an app for that.
    Note: Want to know if somebody is worth kidnapping? Soon there will be an app for that. @janchip
  • Markus shared from Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers by Jan Chipchase, Simon Steinhardt
    The Case for Why If you want to understand people, you have to understand how people function in the wild, in their natural settings, in a world of chaos and gray areas, a world with consequences, a world that’s constantly changing.
    Note: The ultimate embedding w/ the (not yet) client. @janchip new bookon adventurous discovery.
  • Markus shared from Designing for Growth: A Design Thinking Toolkit for Managers (Columbia Business School Publishing) by Tim Ogilvie, Jeanne Liedtka
    You don’t have to search far and wide to find opportunities. Right under your nose there are opportunities to create better value for existing customers that will enhance your relationships with them. You just have to know your customers very well to see them. You don’t have to bet big in order to be successful. In fact, big bets often cause failure. Place small bets fast, and learn learn learn. Speed thrills. An obsession with speed drives a surprising and powerful array of positive consequences. Overcoming the lethargy of “business as usual” pays off.
    Note: What I have done in the last nine months to pivot the product I was responsible for
  • Markus shared from Change by Design by Tim Brown
    Asked by a curious admirer whether the iconic Eames lounge chair came to him in a flash, Charles replied, “Yes, sort of a thirty-year flash.”
    Note: The Eames' discovered their chaid on 'kind of a 30 year flash' ;) #takesTime
  • Markus shared from Change by Design by Tim Brown
    What is called for is a judicious blend of bottom-up experimentation and guidance from above. The rules for this approach are as simple to state as they are challenging to apply: 1. The best ideas emerge when the whole organizational ecosystem—not just its designers and engineers and certainly not just management—has room to experiment. 2. Those most exposed to changing externalities (new technology, shifting consumer base, strategic threats or opportunities) are the ones best placed to respond and most motivated to do so. 3. Ideas should not be favored based on who creates them. (Repeat aloud.)...
    Note: The rules of alignment, allowing for broad, but directed innovation in organizations
  • Markus shared from Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire by Bruce Nussbaum
    “If you can’t measure it, it might be the very most important thing about your business.”
    Note: If you can't measure it, it might be the most important thing in yr business. Creative Intelligence
  • Markus shared from Change by Design by Tim Brown
    the project brief is not a set of instructions or an attempt to answer a question before it has been posed. Rather, a well-constructed brief will allow for serendipity, unpredictability, and the capricious whims of fate, for that is the creative realm from which breakthrough ideas emerge.
    Note: the project brief allows for serendipity and unpredictability in which ideas emerge.
  • Markus shared from Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf
    It is time to break down the silos, unite the clans, and get to work.
    Note: Break down silos, unite clans, get to work. Intro to @jboogie s new book by @ericries
(Potsdam, Germany)
Markus Andrezak