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  • Matt shared from Split-Second Persuasion: The Ancient Art and New Science of Changing Minds by Kevin Dutton
    McComb and her coworkers compared cat owners' responses to different kinds of purr—and found that purrs recorded when cats were seeking food were more aversive and harder to ignore than other purrs played at the same volume. The difference is one of pitch. When cats are soliciting food, they give off a classic "mixed message"—embedding an urgent, high-pitched cry within a contented, low-pitched purr. This, according to McComb, not only safeguards against instant ejection from the bedroom (high pitch on its own) but also taps into ancient, mammalian nurturing instincts for vulnerable, dependent...
    Note: #Persuation #psychology at truly deep levels. #marketing