About Matthew T. Aaron

Health food entrepreneur

Public Notes


Recent Activity

  • Matthew shared from a Personal Document
    “You haven’t turned pro at all. You’re an amateur. Look at your life. It’s wall-to-wall with distractions. The rock band. This nutty taxi guy. You’re getting yourself beaten up for Christ’s sake! And when you run out of distractions, you dash into the street looking for more. Anything to keep you from doing your work.
  • Matthew shared from PROGRESSION by Sebastian Marshall
    “In Italy, for thirty years under the Borgias, they had warfare, terror, murder, and bloodshed – but they produced Michaelangelo, Leonardo da Vinci, and the Renaissance. In Switzerland they had brotherly love, they had five hundred years of democracy and peace – and what did they produce? The cuckoo clock.”
    Note: Upside of chaos
  • Matthew shared from a Personal Document
    If so, should I draft something around [their average] words and send it to you, or do you prefer a different process? If not, I totally understand, and thanks for reading this much. All the best, [Your Name] PR Tactics
    Note: p2
  • Matthew shared from a Personal Document
    Once you pick an angle that works, Ryan offered this template email he’s used to pitch reporters successfully: Subject: Quick question Hey [name], I wanted to shoot you a note because I loved your post on [similar topic that did a lot of traffic]. I was going to give the following to our publicist, but I thought I would go to you with the exclusive because I read and really enjoy your stuff. My [company built a userbase of 25,000 paying customers in two months without advertising / book blows the lid of an enormous XYZ scandal]. And I did it completely off the radar. This means you would be...
    Note: Pitch PR
  • Matthew shared from a Personal Document
    “Hate to do this, Bill,” he said of the fungi he was murdering. “Fungi have as much right to life as I do. They know what they want, Bill. Damned if I do anymore.”