About Matthew T. Aaron

Health food entrepreneur

Public Notes

Recent Activity

  • Matthew shared from PROGRESSION by Sebastian Marshall
    “In Italy, for thirty years under the Borgias, they had warfare, terror, murder, and bloodshed – but they produced Michaelangelo, Leonardo da Vinci, and the Renaissance. In Switzerland they had brotherly love, they had five hundred years of democracy and peace – and what did they produce? The cuckoo clock.”
    Note: Upside of chaos
  • Matthew shared from a Personal Document
    If so, should I draft something around [their average] words and send it to you, or do you prefer a different process? If not, I totally understand, and thanks for reading this much. All the best, [Your Name] PR Tactics
    Note: p2
  • Matthew shared from a Personal Document
    Once you pick an angle that works, Ryan offered this template email he’s used to pitch reporters successfully: Subject: Quick question Hey [name], I wanted to shoot you a note because I loved your post on [similar topic that did a lot of traffic]. I was going to give the following to our publicist, but I thought I would go to you with the exclusive because I read and really enjoy your stuff. My [company built a userbase of 25,000 paying customers in two months without advertising / book blows the lid of an enormous XYZ scandal]. And I did it completely off the radar. This means you would be...
    Note: Pitch PR
  • Matthew shared from a Personal Document
    “Hate to do this, Bill,” he said of the fungi he was murdering. “Fungi have as much right to life as I do. They know what they want, Bill. Damned if I do anymore.”
  • Matthew shared from Seneca: Letters from a Stoic (and Biography) [Annotated] by Doma Publishing House, Lucius Annaeus Seneca
    4. It shows much more courage to remain dry and sober when the mob is drunk and vomiting; but it shows greater self-control to refuse to withdraw oneself and to do what the crowd does, but in a different way, —thus neither making oneself conspicuous nor becoming one of the crowd.
    Note: hmmm