About Mauricio Freitas

Full time Geekzoner...

Recent Activity

  • Mauricio shared from Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday
    When you see “BREAKING” or “We’ll have more details as the story develops” know that what you’re reading reached you too soon. There was no wait and see, no attempt at confirmation, no internal debate over whether the importance of the story necessitated abandoning caution.
  • Mauricio shared from Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday
    In 1948, long before the louder, faster, and busier world of Twitter and social media, Paul Lazarsfeld and Robert Merton wrote: The interested and informed citizen can congratulate himself on his lofty state of interest and information and neglect to see that he has abstained from decision and action. In short, he takes his secondary contact with the world of political reality, his reading and listening and thinking, as a vicarious performance…. He is concerned. He is informed. And he has all sorts of ideas as to what should be done. But, after he has gotten through his dinner and after he has...
  • Mauricio shared from Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday
    Outside of the subscription model, headlines are not intended to represent the contents of articles but to sell them—to win the fight for attention against an infinite number of other blogs or papers.
  • Mauricio shared from Trust Me, I'm Lying: Confessions of a Media Manipulator by Ryan Holiday
    The death of subscription means that instead of attempting to provide value to you, the longtime reader, blogs are constantly chasing Other Readers—the mythical reader out in viral land. Instead of providing quality day in and day out, writers chase big hits like a sexy scandal or a funny video meme. Bloggers aren’t interested in building up consistent, loyal readerships via RSS or paid subscriptions, because what they really need are the types of stories that will do hundreds of thousands or millions of pageviews. They need stories that will sell.
  • Mauricio shared from The God Delusion by Richard Dawkins
    think... ... of an experience from your childhood. Something you remember clearly, something you can see, feel, maybe even smell, as if you were really there. After all, you really were there at the time, weren't you? How else would you remember it? But here is the bombshell: you weren't there. Not a single atom that is in your body today was there when that event took place ... Matter flows from place to place and momentarily comes together to be you. Whatever you are, therefore, you are not the stuff of which you are made. If that doesn't make the hair stand up on the back of your neck, read...