About amayfield

For pleasure I read fiction. A lot of crime novels (Lawrence Block, Ian Rankin, James Ellroy are my favourites), literary fare (David Mitchell, Ian McEwan, Martin Amis, I like) and a furtive few science fiction (mostly Iain M Banks and Neal Stephenson). <br /><br />In non-fiction I tend to go for history, psychology, innovation and business strategy books. <br /><br />My work &quot;about me&quot; reads: <br /><br /><br />. . . <br /><br />Antony Mayfield is the founder of Brilliant Noise, a digital strategy consultancy and do-tank, working with major brands, media and marketing agencies. He founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. He is also the author of Me and My Web Shadow a book on how to manage personal reputation online, published internationally by Bloomsbury. 

Public Notes


Recent Activity

  • amayfield shared from Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach by Martin Reeves, Knut Haanaes, Janmejaya Sinha
    While numerous industries have since been disrupted by technology and globalization, many others find that classical conditions still hold true. It is therefore a dangerous and misleading exaggeration to claim, as some have, that sustainable competitive advantage and the classical approach to strategy are no longer relevant.
    Note: Old school strategy still best for some industries. #_a
  • amayfield shared from The Churchill Factor: How One Man Made History by Boris Johnson
    Churchill had been partly inspired by the science fiction of H. G. Wells, and his description of ironclad ‘landships’.
    Note: Churchill was inspired by sci-fi to push for the development of tge 1st tanks.
  • amayfield shared from Ernest Hemingway on Writing by Ernest Hemingway, Larry W Phillips
    Madame, all our words from loose using have lost their edge…
  • amayfield shared from The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
    Management purely by numbers is sort of like painting by numbers—it’s strictly for amateurs.
    Note: @benhorowitz #_a
  • amayfield shared from Act Like a Leader, Think Like a Leader by Herminia Ibarra
    Kotter also filmed the managers’ agendas. As you might expect, the contrast between the diaries of the more effective managers and those of the less effective ones is striking. But it’s not what you might expect. The most effective managers had plenty of slack in their schedule: lots of unscheduled time. The less effective managers had diaries overflowing with meetings, travel, conference calls, and formal presentations.
    Note: The most effective leaders keep plenty of gaps in their calendars #_a
(Brighton & Hove)
amayfield