About amayfield

For pleasure I read fiction. A lot of crime novels (Lawrence Block, Ian Rankin, James Ellroy are my favourites), literary fare (David Mitchell, Ian McEwan, Martin Amis, I like) and a furtive few science fiction (mostly Iain M Banks and Neal Stephenson). <br /><br />In non-fiction I tend to go for history, psychology, innovation and business strategy books. <br /><br />My work &quot;about me&quot; reads: <br /><br /><br />. . . <br /><br />Antony Mayfield is the founder of Brilliant Noise, a digital strategy consultancy and do-tank, working with major brands, media and marketing agencies. He founded the content and social media teams at iCrossing, which became the largest independent digital marketing firm in the world, before being sold to Hearst Media in 2010. He is also the author of Me and My Web Shadow a book on how to manage personal reputation online, published internationally by Bloomsbury. 

Public Notes


Recent Activity

  • amayfield shared from This Will Make You Smarter by John Brockman
    Offensive play typically involves recruiting others to disadvantage or eliminating our rivals by publicly sourcing them as the cause of bad outcomes. Defensive play involves giving our rivals no ammunition to mobilize others against us. The moral game of blame attribution is only one subtype of misattribution arbitrage. For example, epidemiologists estimate that it was not until 1905 that you were better off going to a physician. (Ignaz Semelweiss noticed that doctors doubled the mortality rate of mothers at delivery.) The role of the physician predated its rational function for thousands of years,...
    Note: Tooby says we are all "players of evolved social games" - especially at election time.
  • amayfield shared from Good Strategy/Bad Strategy: The difference and why it matters by Richard Rumelt Rumelt
    There is no simple theory or framework for analyzing waves of change. In the words of my UC Berkeley junior-year physics professor, Nobel laureate Luis Alvarez, “This course is labeled ‘advanced’ because we don’t understand it very well.”
  • amayfield shared from Sapiens: A Brief History of Humankind by Yuval Noah Harari
    Consistency is the playground of dull minds.
  • amayfield shared from The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century by Steven Pinker
    Richard Feynman once wrote, “If you ever hear yourself saying, ‘I think I understand this,’ that means you don’t.”
    Note: Feynman on knowing what you know...
  • amayfield shared from The Sense of Style: The Thinking Person's Guide to Writing in the 21st Century by Steven Pinker
    In explaining any human shortcoming, the first tool I reach for is Hanlon’s Razor: Never attribute to malice that which is adequately explained by stupidity.
    Note: Never hear of Hanlon's Razor before, but I like it.
(Brighton & Hove)
amayfield