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  • mryap shared from Good Company: Making It - Keeping It - Being It by Tim Miles
    In his book Entreleadership, Dave Ramsey tells the story of the pizza delivery driver who watched his tips increase when he began jogging from his car to the door.
  • mryap shared from a Personal Document
    If your persona doesn't resonate, generate affection, or evoke opinion from your team, in all likelihood it's too generic.
    Note: Methods to mold lifelike personas.
  • mryap shared from a Personal Document
    We also study a site's web analytics, specifically keyword referrals and a handful of other key metrics. All this information is used to create a set of robust, three-dimensional personas. Once the personas are created, only then do we begin to build information scent trails that will lead visitors down the road to conversion.
  • mryap shared from a Personal Document
    A good persona is not based on demographics or stories; it's based on the tasks, behaviors, and attitudes of your users.
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