America’s first great publicist, he was, in his life and in his writings, consciously trying to create a new American archetype. In the process, he carefully crafted his own persona, portrayed it in public, and polished it for posterity.
free thought and free enterprise are integrally related.
“Industry and frugality,” he wrote in describing the theme of Poor Richard’s almanacs, are “the means of procuring wealth and thereby securing virtue.”20
“At his table,” Benjamin recalled, “he liked to have, as often as he could, some sensible friend or neighbor to converse with, and always took care to start some ingenious or useful topic for discourse which might tend to improve the minds of his children.”