breakthrough insight: that if you can hold the attention of children, you can educate them.
If you take these two studies together—the toys study and the editing study—you reach quite a radical conclusion about children and television. Kids don’t watch when they are stimulated and look away when they are bored. They watch when they understand and look away when they are confused. If you are in
This was the legacy of Sesame Street: If you paid careful attention to the structure and format of your material, you could dramatically enhance stickiness. But is it possible
to do is find them. The lesson of stickiness is the same. There is a simple way to package information that, under the right circumstances, can make it irresistible. All