These three agents of change I call the Law of the Few, the Stickiness Factor, and the Power of Context.
The Stickiness Factor says that there are specific ways of making a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes.
The Power of Context says that human beings are a lot more sensitive to their environment than they may seem.
The Law of the Few CONNECTORS, MAVENS, AND SALESMEN