when it comes to finding out about new jobs—or, for that matter, new information, or new ideas—“weak ties” are always more important than strong ties.
advertisements would be most effective if the visual display created repetitive vertical movement of the television viewers’ heads (e.g., bouncing ball).”
There is a maxim in the advertising business that an advertisement has to be seen at least six times before anyone will remember it.
a child is better off in a good neighborhood and a troubled family than he or she is in a troubled neighborhood and a good family.