“Aesthetics matter. Attractive things work better.” —DON NORMAN, author and engineering professor
(“Design,” he advises companies, “is the principal difference between love and hate.”)
“Businesspeople don’t need to understand designers better. They need to be designers.” —ROGER MARTIN, dean, Rotman School of Management
“It’s not true that what is useful is beautiful. It is what is beautiful that is useful. Beauty can improve people’s way of life and thinking.” —ANNA CASTELLI FERRIERI, furniture designer