doing, not learning to do, is the essence of entrepreneurship.
There are seven milestones that every startup must focus on. If you miss any of them, your organization might die. • Prove your concept. • Complete design specifications. • Finish a prototype. • Raise capital. • Ship a testable version to customers. • Ship the final version to customers. • Achieve breakeven.
Take down the corny framed mission statement in your lobby and replace it with a printout of target dates for completion of the seven milestones listed above. Make sure that employees and guests can read it.
major tasks that are necessary to design, manufacture, sell, ship, and support your product or service. These are necessary to build an organization, though they are not as critical as the seven milestones. They include • renting office space • finding key vendors • setting up accounting and payroll systems • filing legal documents • purchasing insurance policies