Others believe that since God loves them, they should change.
Ask your kids to show you the cards of the characters Beautifly, Delcatty, Flygon, and Huntail, and you’ll see what I mean about logical names and good positioning.
Positioning is more powerful when it’s personal because potential customers don’t have to take the step of imagining how a product or service fills a need.
No matter what you’re selling or who you’re selling it to, use plain words to describe what you do.