GREAT LEADERS move us. They ignite our passion and inspire the best in us. When we try to explain why they are so effective, we speak of strategy, vision, or powerful ideas. But the reality is much more primal: Great leadership works through the emotions.
The leader acts as the group's emotional guide.
When leaders drive emotions positively, as was the case with the second executive at the BBC, they bring out everyone's best. We call this effect resonance. When they drive emotions negatively, as with the first executive, leaders spawn dissonance, undermining the emotional foundations that let people shine.
The key, of course, to making primal leadership work to everyone's advantage lies in the leadership competencies of emotional intelligence: how leaders handle themselves and their relationships. Leaders who maximize the benefits of primal leadership drive the emotions of those they lead in the right direction.