In the famous Müller-Lyer illusion, the upper horizontal line looks shorter than the lower one. They are, in fact, the same length—which you can easily verify by measuring them with a ruler.
Selecting a financial advisor based on educational or professional credentials alone could leave you paired up with someone who is technically competent but doesn’t “click” with you and can’t help manage your emotions when the markets go to extremes. Therefore, you should first research each candidate’s background at www.nasaa.org, www.napfa.org, www.advisorinfo.sec.gov, and http://pdpi.nasdr.com/pdpi/.
Like frogs, people are inherently excited by motion.
Benjamin Graham was asked what it takes to be a successful investor, he replied: “People don’t need extraordinary insight or intelligence. What they need most is the character to adopt simple rules and stick to them.”