“Aspirational values, on the other hand, are the ones you wish you had because it would make your organization better.”
“The purpose of a strategy is to differentiate a company, but only after you’ve figured out what your company does, why it does it, and what it stands for.”
“Every organization needs to have a top priority. We call it a ‘rallying cry.’”
most of us already know what it takes to make our families more effective and sane; we just have this tendency, when faced with a little stress, to forget.
Note: Loving the Family book by Lencioni