Pema Chodron is a Buddhist nun working in a monastery in Nova Scotia. Millions of people across the world revere her work, read her books, listen to her recordings, and visit her if they can.
This isn’t about having a great idea (it almost never is). The great ideas are out there, for free, on your neighborhood blog. Nope, this is about taking initiative and making things happen.
Google realized that every search (more than a billion a day) is a media channel as well. And they’ve profited by selling those channels one click at a time. Tribes are different. Tribes are the most effective media channels ever, but they’re not for sale or for rent. Tribes don’t do what you want; they do what they want. Which is why joining and leading a tribe is such a powerful marketing investment.