Two-twelve serves as a forceful drill sergeant with its motivating and focused message while adhering to a scientific law - a natural law. It reminds us that seemingly small things can make tremendous differences.
And this material and these messages are so effective that in many cases people will work harder to avoid the extra effort than actually applying the extra effort that will produce the originally desired outcome.
persistent and additional action - the continual application of heat (effort) to whatever task or activity you undertake in order to achieve not only the primary objective you seek, but to reap the exponential rewards that are possible by applying one extra degree of effort.
How many opportunities have you missed because you were not aware of the possibilities that would occur if you applied a small amount of effort beyond what you normally do?