You can't get half the benefits of a better marriage by cutting out half your affairs, cure half the problems of alcoholism by cutting out half the drinks or reduce the risks of lung cancer by cutting out half the cigarettes.
"Which of our habits are we really prepared to change, permanently and forever? Which lifestyle changes are we really prepared to make? What issues are we really ready to tackle?"
Even a high level of guilt doesn't always change people. However, embarrassment, even in small doses, can be far more effective.
A large part of really bringing about strategic change is designing some action or new system that visibly, inescapably, and irreversibly commits top management to the strategy.