You also see it in people who want to blog, podcast, or shoot videos for their business but get hung up on which tools to use. The content is what matters. You can spend tons on fancy equipment, but if you’ve got nothing to say … well, you’ve got nothing to say.
Note: content is more important than equipment
Interruption is the enemy of productivity
Note: most valuable essay i read in rework so far
Press releases are spam
Note: can not agree any more
Do you have a marketing department? If not, good. If you do, don’t think these are the only people responsible for marketing. Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365.
Note: this is why im confused on mkting and others. cc @thruth @wanglili114 @ag108lau