After all, in 2000, YouTube was years away from its inception, and the guy who invented Facebook was all of sixteen years old.
We had gotten the mega-bank account in the first place because global capabilities had been the big thing in the merger-crazed 1990s (now, apparently, it’s small and nimble and digital, but that could change by the time you finish this paragraph).
In 1985 the length of the average client-agency relationship was more than eight years. Today it is half that.
In a 2007 poll taken by the Chief Marketing Officer (CMO) Council, more than half of the 825 CMOs surveyed said they planned to fire their advertising agency and change direction in 2008. This was before the markets collapsed in October.