My summers at Apple had taught me that the secret to encouraging creativity and producing the best possible product was to keep people fulfilled and happy. I wanted the people who built to be inspired and to feel valued.
Realize that you won’t be able to bring the same focus to everything in the beginning. There won’t be enough people or enough hours in the day. So focus on the 20 percent that makes 80 percent of the difference.
Asking users for feedback so that you can fine-tune a product or service to their needs is common sense. Yet this practice was completely counterintuitive to the way the software industry worked. Don’t be afraid to ignore rules of your industry that have become obsolete or that defy common sense.
Steve Jobs is the master of building computer products that create customer excitement and loyalty. It’s also no coincidence that his products look like nothing else out there. Think differently in everything you do.