This chapter is not for people who want to run businesses but for those who want to own businesses and spend no time on them.
To narrow the field further, our target product can’t take more than $500 to test, it has to lend itself to automation within four weeks, and—when up and running—it can’t require more than one day per week of management.
Our goal is simple: to create an automated vehicle for generating cash without consuming time.
So first things first: cash flow and time. With these two currencies, all other things are possible. Without them, nothing is possible.