Jobs is a magnetic pitchman who sells his ideas with a flair that turns prospects into customers and customers into evangelists.
As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word. 5 —PETER DRUCKER
Your audience doesn’t care about your product. People care about themselves. According to former Apple employee and Mac evangelist Guy Kawasaki, “The essence of evangelism is to passionately show people how you can make history together. Evangelism has little to do with cash flow, the bottom line, or co-marketing. It is the purest and most passionate form of sales because you are selling a dream, not a tangible object.”11 Sell dreams, not products.
Note: WIIFM
that great? Let me show you some pretty cool effects.” Jobs
Note: Jobs is good at asking questions that get his audience to think "Yes" to themselves and gain buy in.