Clocky ensures that you won’t snooze-button your way to disaster. And apparently that’s a common fear, since about 35,000 units were purchased, at $50 each, in Clocky’s first two years on the market (despite minimal marketing).
Marcus Buckingham,
Note: look up his books
Goals in most organizations, however, lack emotional resonance. Instead, SMART goals—goals that are Specific, Measurable, Actionable, Relevant, and Timely—have become the norm.
The specificity of SMART goals is a great cure for the worst sins of goal setting—ambiguity and irrelevance (“We are going to delight our customers every day in every way!”). But SMART goals are better for steady-state situations than for change situations, because the assumptions underlying them are that the goals are worthwhile.