When change efforts fail, it’s usually the Elephant’s fault, since the kinds of change we want typically involve short-term sacrifices for long-term payoffs.
Note: Cause and effect are not closely related in space and time, yet we want and expect them to be.
miracle—“What’s the first small sign you’d see that would make you think the problem was gone”—because
Note: Adapted for partners: What is the first small sign that the problem is gone.
Bottom line: Decision paralysis disrupts medical decisions and retail decisions and investment decisions and dating decisions. Let’s go out on a limb and suggest that it might affect decisions in your job and life, too.
Note: This is why I think three options in pricing is the correct place to start.
Imagine that the leaders of the hospital had scripted their critical moves, and that one of those moves was this: Use invasive options only as a last resort. Does anyone doubt that this guideline would have caused a big shift in the doctors’ decisions?
Note: Does this restrict the judgment of knowledge workers?