While the magnitude of these judgments might surprise you, the overall message shouldn’t. The only chance our ancestors had to survive in the jungle was to make accurate split-second assessments. If you needed a week or even a day to decide if another Neanderthal was friend or foe, you were pretty dead. We inherited the ability to make accurate snap judgments.
Note: Evolution
The problem with that analysis is this: 99 percent of the time, the first impression is really no impression.
Note: 99 percent of the time first impressionis no impression
Stories only work because consumers buy what they don’t need.
Note: Why we buy
If he’s really hungry, the food is more important than the package. But being really hungry in our society is (fortunately) pretty rare.
Note: Good point are people in some so societies really experiene hunger