We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.
If you think that more expensive wine is better, then it is. If you think your new boss is going to be more effective, then she will be.
When you are busy telling stories to people who want to hear them, you’ll be tempted to tell stories that just don’t hold up. Lies. Deceptions.
The thing is, lying doesn’t pay off anymore.