“Save the Cat” scene. They don’t put it into movies anymore. And it’s basic. It’s the scene where we meet the hero and the hero does something — like saving a cat — that defines who he is and makes us, the audience, like him.
But what’s it about?
But I am suggesting that you say “whoa” to all that. I’m proposing that before you head off into your FADE IN: you think long and hard about the logline, the title, and the poster. And even do some test marketing.
thinking “high concept,” thinking about “What is it?”