APPENDIX - Calibration Tests (and Their Answers)
The “flexibility” to create new products
If the decision in question is highly uncertain and has significant consequences if it turns out wrong, then measurements that reduce uncertainty about it have a high value. Nobody should care about measuring something if it doesn’t inform a significant bet of some kind. Likewise, if measurements were free, obvious, and instantaneous, we would have no dilemma about what, how, or even whether to measure.
order to help track which books are purchased as gifts. At
Note: No we don't. That would be way too expensive.