Evaluating Market Opportunities Table selection is the most important decision you can make. It’s okay to switch tables if you discover it’s too hard to win at your table. If there are too many competitors (some irrational or inexperienced), even if you’re the best it’s a lot harder to win. Marketing and Branding Act weak when strong, act strong when weak. Know when to bluff. Your “brand” is important. Help shape the stories that people are telling about you. Financials Always be prepared for the worst possible scenario. The guy who wins the most hands is not the guy who makes the...
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