campaign is finished, and you go on to the next one.
Note: Major difference between social and advertising
Don’t leave it up to the interns. They’re young and they look tech-savvy, but that doesn’t mean you should hand them the keys to your Twitter and Facebook accounts. Doing so says that you don’t really think social marketing is that important. Consider Pizza Hut, which put out ads trying to find social media interns (Twinterns) to “manage Pizza Hut’s social media presence.” According to the article in The New York Times, “the successful applicant will speak fluent OMG and LOL and correctly use the terms DM (direct message), RT (retweet) and # (hashtag).” That tells us that Pizza...
Note: Send to Eleanor