Adrenaline junkies believe that the best way to work is not by planning but by running as fast as possible. This kind of culture equates desperate urgency with effective performance.
Nonheroic activity is plainly not acceptable.
Most adrenaline junkie organizations enthusiastically embrace the customer service ethic: They confuse responding to urgency with admirable responsiveness.
Adrenaline junkie organizations react rather than consider. The result is that most things are in a state of flux, and nothing is settled or long-term.