What is their first language? Which languages do they speak and in what percentages?
Note: localize for za locales
Researching your competition should be for discovery and comparison only. The decisions you make for your site cannot be based solely or even primarily on what a competitor does. After all, you don’t know how your competitor made its choices or whether those choices have been successful. Base your decisions on data that indicates what is right for your site.
Note: learn from your competitors, don`t emulate and idolize them
adjectives; you’ll use them later to create a voice chart.
Note: various voices
Before You may not activate Parental Controls if no member account is created. After Before you can activate Parental Controls, you must set up a member account for each person.
Note: avoid double negatives