Understanding Media was at heart a prophecy, and what it prophesied was the dissolution of the linear mind.
in the long run a medium’s content matters less than the medium itself in influencing how we think and act.
“Digital immersion,” wrote the lead researcher, “has even affected the way they absorb information. They don’t necessarily read a page from left to right and from top to bottom. They might instead skip around, scanning for pertinent information of interest.”
Note: What are the implications for these new kinds of readers (page scanners, content nibblers) on how we design the pages of a digital book?
in effect, to want to keep exercising the circuits they’ve formed.
Note: Hard to break old habits!