the old stigmatized C’s associated with coming together and “sharing”—cooperatives, collectives, and communes—are being refreshed and reinvented into appealing and valuable forms of collaboration and community. We call this groundswell Collaborative Consumption.
But the sharing and collaboration are happening in ways and at a scale never before possible, creating a culture and economy of what’s mine is yours.
they share similar underlying principles essential to making them work that we explore throughout this book—critical mass, idling capacity, belief in the commons, and trust between strangers.
Collaborative Consumption are predicted to experience phenomenal growth over the next five years. The peer-to-peer social lending market led by the likes of Zopa and Prosper is estimated to soar by 66 percent to reach $5 billion by the end of 2013.10 The consumer peer-to-peer rental market for everything from drills to cameras is estimated to be a $26 billion market sector. The swap market just for used children’s clothing (0 to 13 years) is estimated to be between $1 billion and $3 billion in the United States alone.11 Car sharing or per hour car rental is predicted to become a $12.5 billion...