survival of the fittest
Note: modern man's brain developed while he was on the move, trying to survive
best TV spots ever made
Note: apple 1984
Studies show that a person who is interrupted takes 50 percent longer to accomplish a task. Not only that, he or she makes up to 50 percent more errors.
Note: The myth of multitasking - see Medina's Brain Rules
Most experts are so familiar with their topic that they forget what it is like to be a novice.
Note: Curse of knowledge