Build-Measure-Learn. The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or persevere. All successful startup processes should be geared to accelerate that feedback loop.
The goal of a startup is to figure out the right thing to build—the thing customers want and will pay for—as quickly as possible. In other words, the Lean Startup is a new way of looking at the development of innovative new products that emphasizes fast iteration and customer insight, a huge vision, and great ambition, all at the same time.
Entrepreneurs who operate inside an established organization sometimes are called “intrapreneurs” because of the special circumstances that attend building a startup within a larger company.
Out of desperation, we decided to talk to some potential customers. We brought them into our office, and said, “Try this new product; it’s IMVU.” If the person was a teenager, a heavy user of IM, or a tech early adopter, he or she would engage with us. In constrast, if it was a mainstream person, the response was, “Right. So exactly what would you like me to do?” We’d get nowhere with the mainstream group; they thought IMVU was too weird.
Note: like 38. same problem